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How a Start-Up Can Succeed in a Mature Category

Source: How a Start-Up Can Succeed in a Mature Category By: Paddy Spence There are a lot of reasons not to try to break into the soda industry right now. Soda, or Carbonated Soft Drinks (CSD), is dominated by huge

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Four Ways to Market Like a Startup

Source: Four Ways to Market Like a Startup By: Brian Gregg and Vivian Weng The culture of “big” — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. But “big” is often cumbersome and

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(Don’t) Start A Consulting Company!

“Perhaps the most difficult decision for those who have been displaced, is whether or not to pursue an entrepreneurial endeavor. Interestingly, many folks after firing, don’t just leap into an entrepreneurial pursuit. Many hedge their bets and do some freelance

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