Blog Archives

Market Acceptance Test

I have just read a book that gives an excellent idea on how to test  your product before launching to the market. After reading and thinking about it, for everything that you are selling, it ought to have a certain value

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Marketing is Sales? or Sales is Marketing?

Most often when you are scouring looking for a job, you often found that there are a lot of marketing positions and you thought “hey, the job seems interesting. I guess I could try it out.”. After several interviews and

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Radical Vs. Accumulative Change

Optimizing is something we usually do to either the process, flow or even existing products that we have created. Optimizing means that we are changing it for a better result. But how do we implement the changes? Is it by

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Four Ways to Market Like a Startup

Source: Four Ways to Market Like a Startup By: Brian Gregg and Vivian Weng The culture of “big” — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. But “big” is often cumbersome and

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If You’re Serious About Ideas, Get Serious About Blogging

Source: If You’re Serious About Ideas, Get Serious About Blogging By: Dorie Clark These days, Pinterest and Instagram get all the headlines as companies desperately racing to establish a beachhead on what could be the next mega-platform. But that doesn’t

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iTunes Not Exactly Break-Even Anymore

Source : iTunes Not Exactly Break-Even Anymore. > Conceived as a low-margin “break-even” operation intended to drive hardware sales, Apple’s iTunes Store may be evolving into a significant profit center for the company, thanks to the addition of some new

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Big Data Is Opening Doors, but Maybe Too Many

Source: Big Data Is Opening Doors, but Maybe Too Many IN the 1960s, mainframe computers posed a significant technological challenge to common notions of privacy. That’s when the federal government started putting tax returns into those giant machines, and consumer

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