Blog Archives

WHAT A DEAD SQUIRREL TAUGHT ME ABOUT VALUE PRICING

Source : WHAT A DEAD SQUIRREL TAUGHT ME ABOUT VALUE PRICING By : Neil Baron MANY COMPANIES WORRY ABOUT THE COMMODITIZATION OF THEIR OFFERINGS AND THEIR INABILITY TO JUSTIFY PREMIUM PRICING–BUT IF YOU FIGURE OUT HOW TO TAKE CARE OF

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How a Start-Up Can Succeed in a Mature Category

Source: How a Start-Up Can Succeed in a Mature Category By: Paddy Spence There are a lot of reasons not to try to break into the soda industry right now. Soda, or Carbonated Soft Drinks (CSD), is dominated by huge

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When a Valuable Lesson at Work Became an Invaluable Lesson in Life

Source : When a Valuable Lesson at Work Became an Invaluable Lesson in Life By : Jeff Weiner Several months ago, walking to my car on the way home from the office, I was reflecting on a couple of moments

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Four Ways to Market Like a Startup

Source: Four Ways to Market Like a Startup By: Brian Gregg and Vivian Weng The culture of “big” — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. But “big” is often cumbersome and

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If You’re Serious About Ideas, Get Serious About Blogging

Source: If You’re Serious About Ideas, Get Serious About Blogging By: Dorie Clark These days, Pinterest and Instagram get all the headlines as companies desperately racing to establish a beachhead on what could be the next mega-platform. But that doesn’t

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WordPress.com Has Imported 15M Posts In The Last 30 Days, Remains A Top Safe Haven For Nomad Bloggers

Originally posted on TechCrunch:
Here’s a familiar scenario: You’ve become bored with the current blogging platform you’re on or it decides to shut down like Posterous did after Twitter acquired it. What do you do with all of your posts? Sure, you could…

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MEET FORECAST, THE WEB APP THAT HAS WEB APP DEVELOPERS DROOLING

Originally posted on TechCrunch:
Anyone remember the last time I said “Wow! Look at how pretty this web app is!”? Because I don’t. At least, not before this morning when I saw Forecast. Warning before anyone is like “WTF? Why…

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